* Gerresheimer presents glass and plastic for cosmetics in top form – Virtuoso interplay of geometry and color effects

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Fragrances take grandiose new forms, creams present themselves in the hottest colors, shower gels deliver wellness from the first eye contact: the spectrum of beautiful, highlyrefined packaging currently presented by Gerresheimer at Luxe Pack Monaco sends strong innovative impulses across all fields of the perfume and cosmetics world. In addition to multifaceted glass design, Gerresheimer also highlights here its widely varied plastics range for skin and hair care – for the first time in Monte Carlo (October 21-23, 2009, Halle Ravel, Booth RC 20).

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Lacoste for women, Procter & Gamble

The presentation has always been very varied but such a wide product range as this has never been shown under one roof to specialist visitors to the prestigious trade fair at the Grimaldi Forum. With extravagantly styled flacons, pots and bottles accompanied by comprehensive service the Gerresheimer Group serve both the prestige market and the mass market around the globe and in all product categories. Whether it is a perfume or a deodorant, a personal-care cream or aromatherapy, a nail varnish, a shampoo or a sun oil, the unmistakable identity of the customer’s product is always the key area of focus. In glass and plastic alike the Group furthermore offers comprehensive possibilities for forming, coloring and finishing. And Gerresheimer brings something else of critical importance for this highly emotional market, as Burkhard Lingenberg, the Group’s Director of Marketing and Communication, stresses: “Our teams everywhere in the world take pleasure in their work.”

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So every individual creation gives the impression that there are really no others apart from it. Love of detail exudes from the immaculate crystal-clear glass containers and the velvet quality of frosted surfaces, from the shimmer of sprayed and printed objects, from flashing mirror glass, from the finest lettering. And from shapes which one has to see to believe they actually exist. The virtuoso and playful use of geometry – often in pure glass – has an especially important place for Gerresheimer this year.

The perfume flacon realized for the Spanish beauty specialist Puig for ‘Springfield’ in clear glass is one of the innovative highlights in this category – although initially it appears quite modest. At the very first glimpse sympathetic in its compactness with the short flacon neck which has become rare, it gradually develops an almost hypnotic fascination through its completely unorthodox lines. The shape lies somewhere between a sphere and a cube, the design somewhere between the familiar and the new, producing a delightfully coordinated overall picture right through to the simply shaped cap in matt silver and the delicate old rose tint of the perfume.

Springfield, Puig

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Pure glass has an astonishing range of temperaments. As a wonderfully simple poetry-filled heart with a plastic bow it touches the deepest emotions (‘Passion Secrète’ / Yves de Sistelle). Inspired by icy Alpine mountain shapes and filled with water-clear perfumes, is becomes a cool summit of clarity (‘Swiss Lady’ und ‘Swiss Girl’ / Mibelle Cosmetics). Even in classically elegant rectangle form it can when combined with alluring accessories display a certain playfulness as in ‘Miss by Miss Sixty’ (Coty), to which a pretty flower brooch is appended. And the trend towards glass transparency offers another fashion option: printing with powerful happy colors.

Passion Secrète, SPPC Paris Bleu

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With a stunning flacon generation Procter & Gamble is full of surprises for the launch of a new perfume technology. ‘REPLAY your fragrance!’ is the name of the twin perfume which brings a fresh wind to the market under the Italian jeans label REPLAY: not just because its head note can be revived with a drop of water even hours after application. The clear glass shapes with a shallow body, small neck and rounded shoulders are more reminiscent of utility bottles than perfume flacons – and this kind of decoration has certainly never been seen by the perfume world before. In multicolor Tampo printing Gerresheimer neatly applies splashes, blurred finger prints and streaks to the flacons as if they had accidently been flecked with watercolor: completely authentic. And quite possibly with what it takes to become a cult.

REPLAY, Procter & Gamble

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Fresh color by Tampo printing also decorates the incomparable longdrink glasses for Her and Him which are filled by Mäurer + Wirtz for the fashion chain ‘Gin Tonic’ with the new fragrance ‘Happy Hour’.
The flacons with an angular base and round upper body – conceived as long-drink glasses in consistent style with the spray tube as a drinking straw – have become a powerful lifestyle symbol for Gin Tonic Fragrances. Its new fragrance is presented by the brand in gleaming glasses with vivaciously sparkling touches all round: yellow for the lady and blue for the gentleman stimulate the appetite for a tingling new fragrance experience.

Gin Tonic, Mäurer + Wirtz

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Right on trend is also the effect achieved by running colors – created in carefully balanced dégradée spraying. It is interesting to see the different effects achievable by this type of finishing: dependent on the glass shape, color tone and direction. Magical lightness is sprayed for example on Oriflame’s development ‘Dancing Lady’, which in recent weeks was honored by the Brand Packaging Magazine in America as one of the ‘Best Packaging Solutions of the Year’ and will therefore enter the prestigious Annual Design Gallery. The impression of concentrated energy built up from spherical glass bowls is reinforced by the illusion of a turning movement – rounded
off with a hint of white starting at the top and evaporating towards the middle.

Dancing Lady, Oriflame

A futuristic dream of shape and color which Gerresheimer recently created for ‘sole mio’ from SPPC Paris Bleu and the brand Yves de Sistelle impresses in a quite different way. From a sea of lilac a tangible glass sun appears to rise here: as in a snapshot caught in a closed block of glass and plastic – perfectly staged with the help of color spraying which starts at the base and gradually dies away upwards until changing abruptly to complete transparency.

sole mio, SPPC Paris Bleu

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The courage to use original shapes and colors has long been shown by caring cosmetics. In the case of creams especially, Avon with its ‘Anew’ series provides an example of how adaptable masterful brand design is. For years already an exciting crucible shape has been the unmistakable trademark – widely differing color variants differentiate the product spectrum. Here a new smash hit has been achieved through which Anew distinguishes itself agreeably from the rather conventional design of most cream products: in red. ‘Reversalist night’ glows with deep but fiery nuances and also excites with fine sparkle effects. Gerresheimer sprayed the crucible in such a way that the white product still shimmers through, and finished it with hot-foil printing in mirror-gloss silver.

Anew, Avon

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In parallel with striking highlights of this kind, fine satin frosting also achieves its own gentle highlights in glass design this year. For example a new makeup bottle for Max Factor is presented in a discreetly and naturally beautiful way. Cut slimly and elegantly on an oval base it creates an extremely soigné appearance particularly through its delicate surface frosting, thus ensuring that the character of the product appears to greatest effect.

Max Factor

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The other business segment of plastic, which has been expanded through high-caliber acquisitions, makes Gerresheimer a top address today for the international cosmetics industry in the field of flexible packaging as well. Bottles and dispensers for shampoos, shower gels, body lotions and sun oils for example constitute large and important markets. Customers profit more and more from cross-system synergies between glass and plastic expertise.

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Plastic as a cosmetics theme is presented by Gerresheimer in Monaco for the first time. A new diversity of shapes, colors, printing effects and application systems therefore awaits the visitor. Details of the plastic range are contained in an up-to-date flyer which can also be downloaded on the Internet under http://www.gerresheimer.com/en/products-services/informationmaterial/plastic-systems.html.  The slogan: “Gerresheimer – it’s a matter of synergies”.
Further information about the product news are available under http://www.gerresheimer.com/product-news/cosmetics.
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Gerresheimer employs around 10,000 people in more than 40 locations in Europe, America and Asia. In the financial year 2008, worldwide sales totalled €1.06bn. The product portfolio ranges from pharmaceutical vials made of glass and plastic through to complex drug-delivery systems for the pharma industry. These include sterile syringes, inhalers and other system-based approaches for safe dosage and application of medications. The Group enjoys a leading position in markets which are characterised by high technical and regulatory barriers. In addition, cosmetic packaging made of glass and plastic is a part of the Group’s product portfolio.