The Gerresheimer flacon for ‘Passion Secrète’ delivers emotional symbolism in a new way
Tags: Gerresheimer
* Full heart – No fear of clichés: modern design focusing on clear lines
A large heart made of glass with a big bow as the closure – over the top for a modern perfume flacon? The exact opposite is proven by the perfumery house SPPC Paris Bleu with the new dream packaging realized by Gerresheimer for the brand Yves de Sistelle.
‘Passion Secrète’ is the name of the new feminine fragrance. Its spellbinding container is now on display at Luxe Pack Monaco (October 21 – 23, 2009, Halle Ravel, Booth RC 20).
“Such symbolism can always be a knife edge. As it appears here however, it stands for the really high art of modern emotional design and maximum technical perfection”, says Burkhard Lingenberg, Director of Marketing and Communication for the Gerresheimer Group. Certainly nobody who has seen this flacon even once will seriously be able to deny this.
The beautiful little bottle consists of clear, immaculately smooth glass. Far removed from customary pictures its effect is disarmingly simple – imitating a natural heart rather than the overdrawn cliché with exaggerated curves. ‘Passion Secrète,- secret love – exudes warmth and sensuality, enlivened by the delicate apricot tint of the perfume nuanced with ripe red, and its name printed generously large in filigree black handwriting.
The bow – as a symbol in danger of appearing just as clichéd as the heart itself – creates a successful highlight here. Lovingly styled – but unadorned – in clear plastic it highlights the emotionality of the flacon just as much as its clear contemporary lines: dismissing every suggestion of a cliché.
Passion Secrète, SPPC Paris Bleu - The Gerresheimer flacon for ‘Passion Secrète’ delivers emotional symbolism in a new way
Gerresheimer employs around 10,000 people in more than 40 locations in Europe, America and Asia. In the financial year 2008, worldwide sales totalled €1.06bn. The product portfolio ranges from pharmaceutical vials made of glass and plastic through to complex drug-delivery systems for the pharma industry. These include sterile syringes, inhalers and other system-based approaches for safe dosage and application of medications. The Group enjoys a leading position in markets which are characterised by high technical and regulatory barriers. In addition, cosmetic packaging made of glass and plastic is a part of the Group’s product portfolio.
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