With Mibelle’s ‘SwissLady’ and ‘SwissGirl’ Gerresheimer takes crystal-clear flacon design to new heights
Tags: Gerresheimer
* Mountaintop atmosphere – Hard and soft design elements in perfectly measured combination: refinements of a fine emotional aura
As clear as a mountain lake ‘SwissLady’ and ‘SwissGirl‘ – two new perfumes from the Swiss company Mibelle Cosmetics – appear in top form and right up to the minute for Gerresheimer at Luxe Pack Monaco. The design of the twin flacons develops a power which needs no decorative additions but displays extremely fine emotions (October 21 – 23. 2009, Halle Ravel, Booth RC 20).
A wide base and pointed towards the top: the mountain silhouette is unmistakable. For the two flacons – which are identical apart from the printed names – it was rigorously reduced to its essentials and masterfully stylized on a rectangular base. “As a result we see what appears to be a minimalistic shape but is actually very ingenious in terms of detail,” says Burkhard Lingenberg, Director of Marketing and Communication for the Gerresheimer Group.
Viewed from the front it forms a wedge shape: wide at the bottom, narrow at the top – only the extreme tip is capped, removing from the object an otherwise unavoidable optical sharpness. While the two sides incline towards each other as completely flat surfaces, the front and back form a soft flowing system: in a synchronous flourish they fall away from the highest point, then arch elegantly inwards – to the meeting point on the ground. This carefully measured combination of hard and soft design elements gives the flacon a fine emotional aura.
With Mibelle's 'SwissLady' and 'SwissGirl' Gerresheimer takes crystal-clear flacon design to new heights Mountaintop atmosphere
The crystal-clear glass vessel and the equally clear plastic hood compliment each other seamlessly to create the unique character of this flacon. Even the fragrance inside appears pure like a babbling mountain stream. Only in the names of the two fragrances is an additional highlight to be found: in silver screen printing with the shimmer of powdery snow however they also contribute perfectly to the mountaintop atmosphere.
Gerresheimer employs around 10,000 people in more than 40 locations in Europe, America and Asia. In the financial year 2008, worldwide sales totalled €1.06bn. The product portfolio ranges from pharmaceutical vials made of glass and plastic through to complex drug-delivery systems for the pharma industry. These include sterile syringes, inhalers and other system-based approaches for safe dosage and application of medications. The Group enjoys a leading position in markets which are characterised by high technical and regulatory barriers. In addition, cosmetic packaging made of glass and plastic is a part of the Group’s product portfolio.
