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Home » Atlantic Zeiser, Graphic news

Saudi Arabia’s Government Printing Press Agency turns to Atlantic Zeiser to personalise ID cards

Submitted by on April 1, 2010 – 17:33No Comment

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Atlantic Zeiser has supplied two Persolines to the Government Printing Press Agency (GPPA) in Saudi Arabia. The system solutions are used to produce the Iqama Card and Iqama Family Card, providing individual personalisation coupled with inexpensive and secure digital Drop on Demand (DoD) variable data printing.

Atlantic Zeiser, the global technology leader in card personalisation and complete solutions for card production, has supplied two lines of the Persoline to the Government Printing Press Agency (GPPA) in Saudi Arabia. The State printing works uses the individually adapted machines to personalise the Iqama Card, which enables foreigners to live and work in Saudi Arabia. These cards act as work identity cards in the country, and are also used as ID by foreign workers.

Khalid Saleh Alkhalid, Personalization Manager GPPA; Khalid Abdulaziz Alkhunaini, Production Manager GPPA; Ahmed Abdullah Alruways, Technical Manager GPPA and Manuel Wikenhauser, Sales Manager Card Systems Atlantic Zeiser

High demand for the Iqama Cards spurred the GPPA into finding an automated way to personalise the cards quickly and securely. Security and test characteristics, such as barcodes and series numbers, are now applied with the help of digital OMEGA 72 inkjet printers and greyscale lasers. Finally, a camera control system, which checks the printed barcode and ocr-characters of each individual card, is integrated to ensure a 100 per cent quality test. Any incorrect numbers are automatically identified and documented by the control software so that an easy remake of cards is simple possible.

René Störk, Sales Director of Atlantic Zeiser, comments: “We are very pleased that our solutions are enabling the GPPA to produce professional and secure Iqama cards. Our long-standing contacts in the Middle East, our own presence in the region, and our convincing technological solutions contributed to us being selected as a partner for this project.”

About Atlantic Zeiser

Atlantic Zeiser helps industrial customers to increase the cost efficiency, brand value and quality of their products within the production and logistics chain. The company achieves this by employing highly efficient digital solutions for the printing and coding of frequently changing content on such products. Atlantic Zeiser specializes in digital printing on challenging substrates, i.e. with low adhesion capacity for print colours, while delivering offset-like quality and production speed. In the three segments Digital Printing & Coding Solutions, Card Systems and Banknote & Security Printing Systems, the company develops, manufactures and distributes technologies as well as integrated solutions for industrial producers throughout the world. Atlantic Zeiser supports its customers through nine subsidiaries as well as distribution and support offices in some 50 countries.

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